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https://www.bloomberg.com/news/features/2026-11-09/china-s-economic-boom-also-gave-birth-to-a-lost-generation
Spirited lads and spirited girls are an emerging class of poor young people who see little hope for advancement through hard work.
Illustration: Huanhuan Wang for Bloomberg Businessweek
By Bloomberg Businessweek
November 9, 2026 at 8:00 PM GMT+8
On a breezy September evening in Shenyang, a city of 9.3 million people in China’s northeastern rust belt, 19-year-old Bai Yongguang is keeping still while a tattoo artist goes to work. As the electric needle begins etching the red face of a Japanese hannya mask on his left forearm, the first part of a full-body piece that will include a Chinese dragon and a tiger, Bai is using his free hand to chain-smoke Lucky Strikes. To Bai, ink and tobacco are two nonnegotiable expenses. The stinging pain and hum of the needle ground him, and smoking offers a brief escape from the precarity that awaits him beyond the walls of the shop.
Bai grew up in a small village two hours away by high-speed rail, where his mother raises cattle and his father drives trucks selling animal feed, dreaming of a simple life close to nature. After dropping out of high school (he says he couldn’t take the full-time, military-style dorm life), he drifted through factory gigs in a series of Chinese manufacturing hubs until an overdose of cough medicine left him with permanent nerve damage. When he clenches his fists, his arms shake uncontrollably, ruling out any more heavy manual labor. At Mixue, a well-known bubble tea chain, he serves as many as 1,000 cups of iced tea per shift for 3,800 yuan ($569) a month. To stretch his paycheck, he eats a single meal each day. “When I run out of money, my girlfriend and I just share one slice of bread,” he says. “We just live for today. Who can predict tomorrow?”
Another client getting a tattoo at the shop where Bai got his.Photographer: Gilles Sabrie for Bloomberg BusinessweekBai is part of an emerging subculture in China called jingshen xiaohuo (精神小伙, spirited lads) and jingshen xiaomei (精神小妹, spirited girls), 1 who feel that the country’s transformation into an economic superpower has left them behind. These young men and women are struggling to pay their bills and see few paths for advancement as the economy cools, dragged down by a prolonged property downturn, sluggish household consumption and swelling local government debt. Their ranks include small-town dropouts, migrant youth on urban fringes and marginalized teens estranged from their parents. Many are living without steady work or are caught in cycles of substance abuse.
Although it’s difficult to say how many people identify as spirited lads or girls, the nationwide urban unemployment rate for 16- to 24-year-olds surged to a one-year high of 19% in August, and posts tagged “jingshen xiaohuo” have racked up 17 billion views on Kuaishou, a popular TikTok look-alike. These posts often feature tales of quiet desperation: spirited lads begging WeChat contacts for a little cash, sniffing hot-pot gas canisters, shoplifting unattended takeout meals.
In Shenyang, a faded industrial powerhouse that’s still a regional magnet for some 1.6 million migrants, the spirited have come to favor certain aesthetics. Spirited lads have embraced full-body tattoos, golden-dyed bowl cuts with straight bangs, and skintight shirts and cropped trousers plastered with knockoff luxury logos. Spirited girls gravitate toward leg tattoos, heavy bangs, exaggerated eyelashes and slip-on shoes. With relatively few opportunities for financial security through workaholism, some try to project a different kind of bravado. “I only go for guys with money,” spirited girl Xia Xinqi tells her 100,000 followers on Kuaishou in one viral clip. “If they’re broke, I won’t date them.” But swagger can also fade quickly on streets like Shenyang’s. This is the view from what’s starting to look like China’s lost generation.
Spirited lads hanging out at a cafe.Photographer: Gilles Sabrie for Bloomberg BusinessweekLike America’s Midwestern Rust Belt, China’s industrial heartland has suffered from the downsides of deindustrialization for decades. Starting in the late 1990s, state enterprise reforms dismantled the region’s hidebound arms and infrastructure manufacturers and, with them, the government-run system of guaranteed housing, healthcare and lifetime employment known as the “iron rice bowl.” Mass layoffs followed, and the local safety net disintegrated. These days, Shenyang is home to a smattering of biomedical firms, a remarkably fancy luxury mall and the BMW Group’s largest global plant, but the city’s gross domestic product grew just 2% last year, well below the nationwide target of 5%. Here and there, aging apartment blocks have been halfway demolished. At busy intersections, many of Shenyang’s iconic bathhouses, symbols of local social culture, sit shuttered.
Taiyuan Street, the neighborhood where Bai is getting his latest tattoo, used to be a bustling shopping district. Nowadays, its budget hostels, pool halls and e-sports lounges offer affordable sanctuaries for spirited lads who’d otherwise be sleeping on the street. Across the three 31-story commercial buildings that define the area, business is bad. Ma Panpan, who runs a hostel in one of the towers, says things feel worse than they did during the Covid-19 lockdowns. Ma is renting weekend rooms that once fetched 150 yuan for about 100 yuan, or as little as 40 yuan on weekdays after booking platforms such as Meituan take their cut — meaning she’s losing money on the deal. She’s downsized from 10 rooms to 5 and is looking to get out of the business entirely.
Shenyang.Photographer: Gilles Sabrie for Bloomberg BusinessweekOn a day that Ma ends with one room to spare, 17-year-old Wang Bairan expects to end his night, per usual, at a 24-hour billiard parlor. Wang is the tallest among a group of nine teens wandering aimlessly through an underground shopping plaza on Taiyuan Street, periodically shouting, play-shoving one another and drawing a fair bit of side-eye. He’s wearing an all-black outfit: baseball cap, hoodie and sweatpants, all emblazoned with what appear to be knockoff Adidas logos. He says he’s penniless, having recently spent eight months in juvenile detention for fighting on the street, and hasn’t eaten in three days. His sole belongings are an iPhone X and a power bank.
Wang says his parents live in Tongliao in neighboring Inner Mongolia, rarely stay in touch and provide no financial support. He doesn’t blame them. “If I had a son like this, I’d regret it completely,” he says. “What a total waste of effort.”
Of the nine spirited teens, Wang Sisi (no relation) is one of two girls in the group, and the only one who still has homework to worry about. She studies makeup at a vocational school, hoping it leads to work after graduation. She says that her boyfriend paid for her 1,000-yuan braces and that she scavenged her pink hoodie from a recycling station.
When his iPhone X is charged, Wang Bairan occasionally makes some money from viewers on Kuaishou, where he livestreams himself performing the signature spirited lad dances called “social shakes.” And tiny measures of online fame can help spirited lads support themselves, for a while at least. Many with a knack for self-deprecating humor seek a boost from the cabaret scene that’s long shaped the nightlife of Shenyang and its environs. At Super Red, an old-school disco hall a 20-minute drive from Taiyuan Street, an emcee banters with the evening’s entertainers, who range from balladeers to acrobats. Early in the evening, affluent older patrons sit at reserved tables that come with a 500-yuan minimum. After 11 p.m., the atmosphere shifts as performers in tight outfits take the stage to dance to Western electronic music.
The scene at the tattoo shop.Photographer: Gilles Sabrie for Bloomberg BusinessweekXiao Wen, 21, is among those waiting for the late-night crowd. He and six other spirited lads strip off their T-shirts, revealing full-body tattoos, and pack onto a narrow runway between tables to do some social shakes of their own, hoping to go viral on Kuaishou. Before the music had changed, Xiao didn’t have the cash to book a table, so he loitered near the restrooms. He has no steady job and says he burns through whatever cash lands in his pocket from Kuaishou stunts, selling vape cartridges laced with veterinary anesthetics or extorting people on Blued, a gay dating app. On Blued, he says, he uses fake profiles to meet up with other men, then flashes a fake underage ID and threatens to call the police. Usually, he says, this scam nets him 1,000 yuan to 2,000 yuan.
“It’s an endless cycle between feeling flush and being totally broke,” Xiao says. “Once you’re in it, trying to get out and settle down is pretty hard.”
Tattoo artist Li Jinyang at work.Photographer: Gilles Sabrie for Bloomberg BusinessweekChina has yet to see mass layoffs driven by artificial intelligence, and its enormous gig economy can help cushion job-hunters for a time. (Most notably, there’s DiDi’s ride-hailing network and Meituan’s delivery service.) But for China’s working poor more broadly, long-term prospects seem dim. The upward mobility promised by the country’s top colleges is waning along with the job postings, and the idea of breaking through simply by working harder has grown less persuasive.
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